End user market segmentation, messaging and positioning for the dapivirine vaginal ring: a Lesotho case study

AUTHORS

D. Pillay¹, F. Mahiaini², D. Phenethi³, S. Pato¹, S. Tenn⁴, M. Motlatsi⁵, L. Solai¹


INSTITUTIONS

¹IPM SA NPC, an affiliate of the Population Council, Johannesburg, South Africa, ²Busara Centre for Behavioural Economics, Nairobi, Kenya, ³Lesotho Ministry of Health, Maseru, Lesotho, ⁴Tenn Global, Washington DC, United States, ⁵LENEPWHA, Maseru, Lesotho